he soap opera drama surrounding Lawrence O'Donnell's contract negotiations with MSNBC is heating up. In a good way. Last week an article on the Huffington Post revealed that MSNBC was not actively negotiating to re-sign O'Donnell whose contract expires in June. That news startled his fans and the media world at large. O'Donnell is a core part of the team that is currently burning up cable news. MSNBC's ratings are reaching record highs. For the past three weeks they have even bested Fox News in the critical 25-54 year old advertising demographic. That was considered unthinkable a few weeks ago. The brightest star in the network's universe is Rachel Maddow, whose ratings have soared in sync with her stellar reporting on Donald Trump. O'Donnell has nearly matched her success and beaten Fox News perennial, Sean Hannity, on some nights. Insider speculation has pointed to NBC News chief Andy Lack as the obstacle to O'Donnell's renewal. Since his ascension, Lack has steered MSNBC to a decidedly more conservative slant. He hired Greta Van Susteren from Fox News. Also dinosaur conservative George Will. He gave former George W. Bush communications director, Nicolle Wallace, her own show. And he's giving Hugh Hewitt one on the weekend. Why he thinks that any conservative viewers are going to tune in to MSNBC is a complete mystery. They have been trained for years to regard the network as something just this side of Satanic. Van Susteren's show is already a dismal failure that brings down the programs that follow it.
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