Saturday, June 17, 2017

Berkeley author George Lakoff says, 'Don't underestimate Trump' — Berkeleyside

Berkeley author George Lakoff says, 'Don't underestimate Trump' — Berkeleyside

As far back as 2006, Lakoff saw the writing on the wall. “A dark cloud of authoritarianism looms over the nation,” he wrote in his book Thinking Points, A Progressive’s Handbook. ”Radical conservatives have taken over the reins of government and have been controlling the terms of the political debate for many years.” The progressives couldn’t hear him, either.

Lakoff’s message is simple, but it is couched in the language of cognitive linguistics and neuroscience. The problem is that political candidates rely on pollsters and PR people, not linguists or neuroscientists. So when Lakoff repeatedly says that “voters don’t vote their self-interest, they vote their values,” progressive politicians continually ignore him. His ideas don’t fit in with their worldview, so they can’t hear him.

  

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